Negotiation Mastery Newsletter | The Black Swan Group

Understanding Tone and Triggering: A Story of Communication Dynamics

Written by Milton “Troy” Smith | October 15, 2024

Imagine walking into a negotiation room, where three distinct characters are waiting to discuss a deal. There's the Analyst, quietly focused on their data, the Accommodator, smiling warmly and eager to connect, and the Assertive, ready to jump into the conversation with a direct and powerful tone. The atmosphere is tense, and you notice that each personality seems to react differently to the slightest change in tone.

Understanding these reactions is crucial. Let's explore how tone can trigger different responses and how to handle them effectively, as Troy explains.

The Assertive Tone: Why It Triggers Others

I identify myself as an Accommodator, the assertive tone is a common trigger. He explains that an assertive tone often feels like an attack to many people. "Assertives," he says, "don't recognize this because they think they're being brutally honest." But honesty without empathy can feel like a verbal bulldozer, leaving others feeling undervalued or dismissed.

The Assertive personality tends to dominate conversations, speaking over others, believing that their directness saves time and gets to the point faster. However, for the Analyst and Accommodator, this can come across as aggressive. The “Analyst," Troy notes, "is more focused on data and facts. They prefer time to think…to process." Meanwhile, the Accommodator, who values relationships and harmony, may feel they're being walked over, like a doormat.

So, how can we navigate this?

The Assertive: “I’m not yelling!” 

The key is in understanding and adapting to different personality types. Troy highlights the importance of being aware of your counterpart's personality and adjusting your tone accordingly. If you know you're dealing with an Analyst, allow them time to think and process. For the Accommodator, focus on building a rapport first before diving into the details. 

Troy himself takes a unique approach when faced with an assertive personality. "I start smiling," he says, "because I see their assertiveness coming out, and it lets me know I was right." Instead of feeling angry or triggered, he embraces it as confirmation of his understanding of their style. This shift in perspective turns a potentially triggering situation into a strategic advantage.

The Analyst: The Unflappable Negotiator

When it comes to dealing with different tones, the Analyst is often the least likely to get triggered. They may not get angry when dealing with an overly cheerful Accommodator; they simply get annoyed by the distraction. Analysts prefer quiet, time to think, and a structured approach to problem-solving.

The Analyst's calm demeanor can make them appear unshakable, but they are not immune to frustration. When dealing with assertive personalities, they may feel pressured but will often choose not to engage in a heated argument. Instead, they may decide it's not worth the time or energy. "Man, I ain’t going to argue with this person," 

The Accommodator: Holding It All In

The Accommodator, on the other hand, is the most likely to be triggered by tone. Accommodators thrive on building relationships and ensuring everyone feels valued and heard. When they sense that there's no relationship to be had or feel like they are being dismissed, their frustration builds up.

Troy shares a vivid description: "We put up with it, put up with it, until we can't put up with it any longer." And when they finally explode, it can take everyone by surprise. This is because they’ve been silently absorbing the perceived slights, holding onto their frustration until they can no longer contain it. The result is often an emotional outburst that leaves others bewildered.

Adjusting Your Communication Style  with Tactical Empathy

To effectively manage different tones and triggers, Troy emphasizes the concept of "Tactical Empathy." This involves recognizing the emotional responses of others without necessarily agreeing with them. It means understanding that while you might feel comfortable with a certain tone, your counterpart may not. For example, instead of responding with more assertiveness, acknowledging the other person's discomfort can defuse tension.

Troy advises, "Seek first to understand, then to be understood." By understanding the personality type you’re engaging with, you can anticipate their reactions and modify your communication accordingly. This approach is not about being overly cautious; it's about being strategic. As Troy puts it, "You have to be mindful of the fact that we all have our triggers."

Conclusion: Embrace the Differences

Tone is more than just sound; it’s a powerful tool that can either bridge or break communication. Understanding how different personalities react to tone can be the difference between a successful negotiation and a failed one. By embracing Tactical Empathy and recognizing the triggers of those you’re engaging with, you can transform potential conflict into a productive dialogue.

Next time you find yourself in a tense conversation, remember Troy’s insight: Understand the personality type, adjust your tone, and use empathy tactically. This approach not only prevents emotional triggers but also paves the way for stronger, more meaningful connections.