Hang a Label On It

A “like” is an expression of value appreciation or desire that the Black Swan Group refers to as a positive. A “dislike” is a lack of appreciation, aversion or reluctance, to or for something. It is what we refer to […]

How to Use FBI Empathy

Do try this at home. FBI Empathy = Revenue Is revenue boring? FBI empathy is the same as what we refer to as “tactical empathy” in our book “Never Split The Difference: Negotiating As If Your Life Depended On It.” […]