Traditionally speaking negotiation is seen as a focused comparison of ideas/results, in some circles this can easily be construed into an argument over points.
Typically a negotiation begins with one side stating what their issues are and what they want. Next the other side does the same thing. In the end, if a deal is made both sides feel like they could have gotten more or they stuck it to the other side. Here’s 3 guidelines for negotiating better outcomes.