The #1 Sin –  The Lust for “Yes”

Lust.  One of the 7 deadly sins of life and the first Deadly Sin of Negotiation.  It’s a powerful poison for a reason.  Lust is the dangerous alchemy of love and fear combined.  You love, yearn, crave something and at the same time you fear losing it so much you close your ears, eyes, and mind to everything that threatens it.